Animation was created as part of It's Nice That’s "Double Take" campaign for Coal Drop Yard (2019).
More about the project on It’s Nice That — Feature

“My animation is inspired by people,
who dance like nobody's watching.”

“It was King’s Cross’s history as a heartland of the London rave scene in the 1990s and 80s that inspired Moscow-based creative Arina Shabanova for her animated loop. “The idea was to show characters leaving the club, as a nod to the ravers of the day,” she says. She did this while also making sure her characters were made up of shapes derived from the Coal Drops Yard identity too.

“Especially if we think about ravers, the first thing comes to my mind is the freedom they had and how they reflected that in the way they dressed up,” Arina explains. “It was interesting to show that through the work but in a very gentle way. I was trying to focus on the character diversity in lots of different ways: the way they look, the way they dance, the way they jump from the door.”